Apathy or Procrastination of Business Owners
With the New Year in full swing, I was reviewing my business plan for the year and I asked myself "Who is my greatest competitor?"
This is a simple question, with an even simpler answer:'the apathy or procrastination of business owners'.
Have you ever heard the following:
- That was a lot easier than I thought and... I should have done this years ago.
- My business has changed so much and I know I need to... review my insurance... but just haven't got around to it.
- I just can't seem to find the time to...
- My... accountant/solicitor/financial planner/broker... told me to look at this but it didn't seem that important at the time.
- I wish I had ... done something about it before it was to late.
Interestingly enough, most of us would probably consider a "poor" choice as our worst enemy. In reality "no choice" as a result of procrastination is by far the most toxic to our financial futures.
My challenge for the month:
The next business owner you see (and you know needs to review their insurance), give me a call to discuss, to see if we can help them take action.
Have a great month.
Cheers
Ben
